Korean Skincare is Cutting Edge
So many essential beauty staples originated in Korea, like BB Cream and Sheet Masks. From innovative textures and formulas to genius packaging that not only looks amazing but also enables ease-of-use, Seoul is an industry hub, with 112 beauty-focused stores densely packed into 8 street blocks.
A Focus on Improving the Skin from the Inside-Out
Korean skincare is based on the belief that a truly radiant complexion doesn’t happen overnight by simply treating the surface level of skin. Instead, it has a holistic focus on maintaining an overall healthy, well hydrated and nourished skin environment so that results will last a lifetime.
Korean beauty products utilise the most effective Western ingredients—and so much more. With a vast repertoire that includes ground-breaking ingredients such as bee venom, jellyfish venom, and snail mucin, their fresh formulations can deliver results you could never achieve before.
Gentle and Mellow Formulas
The passing down of natural ingredients and formulas from one generation to the next is deeply ingrained in the heritage of Korean beauty. This tradition continues today with brands and formulas that typically oppose harsh chemicals and draw from nature instead.
Great Value for Money
Competition among brands is a positive thing for consumers - and the competition among beauty brands in Korea is never lacking, which in turn keeps the prices of K-beauty products down without ever forfeiting quality.