Purito brand philosophy is all about minimalistic packaging, and honest all natural ingredients in its products. This beauty brand is 100% EWG Green Level Certified, and uses medical proven plants like Centella asiatica to produce beneficial products that is safe for all skin types. By avoiding harmful substances commonly found in beauty products, it provides a "safe & honest," eco friendly approach to protect, strengthen, and beautify your skin!
It is firmly against the use of innocent animals in the production and testing of cosmetics. The brand works in a 100% cruelty-free environment where no animal testing is done. Purito Australia products use recycled paper packaging, they actively avoid using excessive packaging, instead focusing on in-depth research for proprietary formulas.