K-beauty is still strongly trending because it offers a wide range of innovative and effective skincare products made with natural and unique ingredients that address various skin concerns.
It also profoundly emphasises skin health and a multi-step skincare routine, which has helped drive its popularity. The trend has also been popularised by K-pop and Korean dramas, which helped introduce Korean beauty trends to a broader audience.
Furthermore, the K-beauty industry is constantly evolving and breaking new ground in its products, maintaining its popularity.
Here are five K-beauty trends that are influencing the skincare industry. Hair Care
There are new Korean hair care trends you should look out for:
- Hair Growth Products promote hair growth, reduce hair loss, and prevent thinning. They often contain ingredients such as biotin, keratin, and vitamins that are believed to nourish and strengthen hair.
NINE LESS Breworks Hair Growth Ampoule is an excellent option if you want thicker and healthier hair. It contains beer yeast, menthol, and Salicylic acid.
- Hair Coverage involves using products to cover white or grey hair, such as hair dyes or fibres. It is viral in Asia, where there is a cultural preference for dark hair.
Use KAO Liese Creamy Bubble Hair Color to give your hair a new, refreshed look.
- Anti-Hair Fall Products to reduce hair fall and promote healthy hair growth. They often contain ingredients such as caffeine, saw palmetto, and niacin, to help strengthen hair and improve scalp health.
We recommend trying the SOME BY MI Cica Peptide Anti Hair Loss Derma series, which includes shampoo, scalp tonic, and scalp treatment.
Cleansers and Toners
K-beauty brands are constantly improving the formula for cleansers and toners as they understand the importance of these skincare products.
Cleansers and toners are used to remove dirt, oil, and makeup from the skin and prepare the skin for the rest of the skincare routine. Now it's possible to find cleansers and toners in various formats, such as foaming, cream, oil, and micellar water. They can be tailored to different skin types.
For instance, INNISFREE Green Tea Hydrating Amino Acid Cleansing Foam is incredible for simultaneously hydrating, brightening, and cleaning the face.
Another revolutionary cleanser is iUNIK Centella Bubble Cleansing Foam to remove makeup residue while balancing skin pH levels.
Remember to use a face toner such as NUMBUZIN NO. 3 Super Glowing Essence Toner after cleanser to leave your skin cleaner and more radiant.
Face ampoules, also known as face serums or concentrates, are highly concentrated skincare products designed to target specific skin concerns. They are designed to be highly potent and practical, with a higher concentration of active ingredients than traditional skincare products.
Due to their high concentration of active ingredients and fast-acting results, face ampoules have been gaining popularity among K-beauty lovers looking for a more targeted approach to their skincare routine. They can be used for skin concerns such as hydration, brightening, anti-aging, anti-acne, etc.
PYUNKANG YUL Moisture Ampoule stops moisture from being lost as it forms a strong skin barrier. Even though it's suitable for all skin types, it's excellent for irritated skin, red skin, and controlling excessive sebum.
Activated charcoal, also known as vegetable charcoal, is a popular ingredient in skincare products, particularly in South Korea, due to its ability to deeply cleanse and purify the skin.
This trendy ingredient absorbs dirt, oil, and impurities, so it effectively removes excess sebum and controls shine, making it popular for oily and acne-prone skin types. It also helps to unclog pores and reduce the appearance of blackheads and whiteheads.
You can try the Charcoal Visible Difference Mask Sheet from FARM STAY, as it's the perfect solution for all your skin issues.
Non-Invasive Aesthetic Procedures
Non-invasive aesthetic procedures, also known as "tweakments," are becoming trendy to improve appearance without the cost, pain, and downtime associated with more invasive procedures. These procedures include Botox injections, dermal fillers, and laser treatments.
"Notox" skincare is a trend that is emerging in response to this demand. These products are designed to mimic the effects of non-invasive aesthetic procedures without the need for needles or surgery. They can target specific areas of the body, such as the face, lips, and under-eye area.
K-beauty brands are leveraging this technology by providing skincare products to deliver ingredients. Eye patches such as PETITFEE Gold & Snail Hydrogel Eye Patch make your eye skin firmer, more radiant, and healthier.
These products are becoming more popular as they are a quick, painless, and affordable alternative to invasive procedures.