K-Beauty Brands to Watch: Companies Making a Splash in the Industry in 2023

K-Beauty Brands to Watch: Companies Making a Splash in the Industry in 2023

K-beauty brands are continually creating new and innovative products, allowing consumers to find skincare products that are perfect for their needs. 

Korean beauty brands are not just a passing fad. They provide a lifestyle and a different approach to skincare that has become a beauty staple for many people worldwide. 

What makes K-beauty brands unique? 

K-beauty brands have become increasingly popular thanks to their focus on practical and innovative skincare ingredients. 

Some of the popular ingredients in K-beauty products include: 

  • Snail mucin: known for its ability to hydrate, soothe, and repair the skin ● Niacinamide: a form of vitamin B3 that makes the skin more radiant ● Ginger: which has anti-inflammatory properties that can help to soothe irritated skin ● Matcha: a rich source of antioxidants that help to protect the skin from environmental stressors 
  • Centella Asiatica: promotes collagen production, heals acne, and minimises scarring ● Adenosine: provides anti-wrinkle effects 

The following Korean companies are making a splash in the skincare industry. Here are the K-beauty brands to watch in 2023! 


BANILA CO is a well-established and popular K-beauty brand known for its versatile cleansing balm, and focuses on simplifying skincare routines. 

The brand's Clean it Zero cleansing balm is a fan favorite. It's known for its gentle formula that effectively removes makeup, dirt, and impurities from the skin.


This cleansing balm comes in several versions, including the Original, Nourishing, Pore Clarifying, and Revitalizing, each formulated to cater to different skin needs and concerns. 

A K-beauty brand that focuses on creating gentle and accessible products for people of all ages.


MEDIHEAL is a South Korean skincare brand well-known for its sheet masks. Thanks to its partnership with the multinational K-pop group BTS, it has become a household name. 

Its sheet masks are designed to hydrate, nourish, and brighten the skin. The brand ensures high-quality, innovative beauty products formulated with various skin-loving ingredients like hyaluronic acid, collagen, and niacinamide. 

With over 4 billion sheet masks sold since 2017, MEDIHEAL has become one of South Korea's leading brands and has a strong presence in the global skincare market. 


HOLIKA HOLIKA'S focus is on creating colourful and nourishing skin products. They use high-quality ingredients that provide vibrant pigments and benefit the skin. 

One of their best-selling products is the Aloe 99% Soothing Gel, a fresh and fast-absorbing skincare gel to calm redness and irritation from the face and body. 

A K-beauty brand that combines fun and playfulness with efficacy, making the skincare and makeup routine a joyful experience. 


LANEIGE is a South Korean skincare brand founded in 1994 by Amorepacific, one of South Korea's most prominent cosmetic corporations. 

The brand's name, LANEIGE, is derived from the French word "la Neige," which means "snow," and represents the brand's commitment to creating pure and fresh products. 

One of LANEIGE's most iconic and best-selling products is their Sleeping lip mask, a leave-on lip treatment applied at night to nourish and hydrate the lips. 

LANEIGE has expanded its product line to include other skincare items such as face moisturisers, toners, essences, serums, and more. 


ROM&ND is a South Korean beauty brand that offers affordable makeup and skincare products. It focuses on connecting with its customers through social media and community building. That's why it is trendy among Millennials and Gen Z. 

The brand has a distinctive approach to product development, focusing on understanding the needs and desires of its customers. 

Its wide range of products includes skincare, makeup, and body care, all targeting different skin concerns and skin types. All the products are made with high-quality and safe ingredients.


CLIO is an established South Korean beauty brand thanks to its high-quality, colourful, and high-performing cosmetics. It is known for its focus on creating products that are easy to use and deliver professional-looking results. 

Sharp So Simple Waterproof Pencil Liner is one of CLIO's best seller cosmetics. This eyeliner stays put all day, and its precision tip makes it easy to create various eyeliner looks. It is a must-have for those looking for eyeliner that won't budge.


It offers a wide range of makeup products, including concealers, foundations, mascaras, and more. The products are made with top-quality ingredients making them ideal for everyday use and special occasions.

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