Studies have shown that 75% of all eyeshadow sales in Japan are brown or beige. There are many reasons why Japanese women prefer brown and beige eyeshadows. For instance, most women consider that they fit well with most colours and are easy to use. But, without a doubt, the primary reason is that these colours make their pupils look bigger.

Is it possible that brown colours make your eyes look bigger? Yes, almost all pupils, regardless of their colour and brightness, have a brown shade.

Besides, it is a neutral colour that complements all skin tones. A perfect shade of brown or beige is always current and appropriate. They are ideal for both day and night.

How To Choose The Perfect Brown Eyeshadow?

1. Consider Your Makeup Routine

J-beauty is all about looking young and glamorous, and they usually have multiple shades of brown in different tones. If it takes you less than five minutes to apply some makeup in the morning your best choice is to have only two colours:

• A light neutral brown like Love is Sand Castle from ETUDE HOUSE Look At My Eyes
• A darker brown such as Fig Pound Cake from ETUDE HOUSE Look At My Eyes

Please note that if you want to go bolder at night, you will need at least three versatile shades: one neutral and two darker browns.

Apply the neutral colour on your eyelids, for your crease apply one of the darker colours, and define your eyebrows with another dark brown.  Lastly, don’t forget to use a brown eyeliner such as TONYMOLY Back Gel Eyeliner Long Brush.

Tonymoly Back Gel Eyeliner Long Brush is available in three shades of brown. This gel eyeliner comes with its brush to allow more control and precision than a liquid eyeliner. It is long-lasting and waterproof.

2. The Colour Of Your Skin

• Pale and Fair - select soft browns and light mochas
• Tan and Olive - select light tan, caramel, terracottas, and espresso
• Dark and Super Dark - select champagne, copper, bronze, and espresso

An excellent option is MISSHA Triple Shadow that comes as three complementary shades to blend effortlessly. It is perfect for achieving a natural gradient.

The colours of each MISSHA Triple Shadow can be used separately or together, depending on your look. Besides, each shadow contains Argan Oil for a softer, smoother application and feel.

3. The Colour Of Your Eyes

• Blue eyes - to make your eyes look bluer select warm browns, copper, and purple-based browns
• Green eyes - to make the green pop up select purple-based browns
• Brown eyes - to bring the fun look of your brown eyes select purple and copper-based browns

MEMEBOX I’m Meme Multi Cube offers All About Chocolate, which includes four shades of brown. The MEMEBOX Multi Cube is perfect for those seeking a quicker, more natural way to apply their makeup.

This makeup kit provides the ultimate convenience when on-the-go. For applying these shades, you only need to follow the numbers (1, 2, 3, 4) to achieve a blended matte finish.

4. Your Age

As you age, your eyelids change, so you need to consider this before selecting your eyeshadow. Brown eyeshadow with glitter reflects light, drawing attention to wrinkles and fine lines. If you are above 35, try to wear a little shimmer, but only under the arch of the eyebrow and in the eye’s inner corner.

You can try ETUDE HOUSE Bling Bling Eye Stick, which allows you to add a touch of shimmer to your eye makeup. The Bling Bling Eye Stick is super blendable, long-lasting, and has excellent metallic pigmentation. They are perfect for adding a touch of sparkle to your eyes. You can also use them to highlight your cheekbones or brow bone.

Keep in mind that brown matte eyeshadow can be used at any age as it brings luminosity to your eyes.

The best way to create dimension within your eyes is by blending brown matte eyeshadow and brown glitter eyeshadow.

Finally, one of the best J-beauty secrets to pop your eyes at any age is to define your eyebrows. A perfect way to do it is with ETUDE HOUSE Drawing Eyebrow.

ETUDE HOUSE Drawing Eyebrow creates well-defined brows that frame your face. This pencil will ensure that your brows remain thick and defined.