If you love K-beauty, it's imperative to discover one of the most trendy and affordable Korean makeup brands: Etude House.
Etude House is widely known for its one-of-a-kind packaging and high-quality beauty products. What makes this brand unique is its fantastic makeup and skincare merchandise at very affordable prices.
This famous K-beauty brand was founded in 1985, and it was the first brand specially designed as a makeup company.
Its purpose has always been to give its customers cute, playful, friendly, high-quality skincare products and packaging to inspire people to discover their extraordinary beauty.
Etude House wants people to have fun with makeup every day. That's why they're always offering revolutionary styles so that everyone can express their true self.
It's not surprising that many K-pop celebrities have been the face of Etude House, over the years, such as Song Hye Kyo from Descendants of the Sun, Sandara Park of 2NE1, boy band SHINee and let's don't forget f(x)'s Krystal.
Keep reading to uncover Etude House's favorite products in Seoul.
1. Moistfull Collagen Cream (75ML) $27.81
The Moistfull Collagen Cream is Etude House's best-selling and most award-winning product from the brand.
Koreans love the cream because it's a lightweight formula that leaves a fresh, clean, and floral scent.
This excellent skincare product is absorbed quickly into the skin, leaving your skin feeling soft, radiant, and hydrated after use.
We recommend using this cream as the last step of your K-beauty routine just before applying makeup. You can apply the Moistfull Collagen Cream during night and day.
2. Look At My Eyes New (1PC) $6.50
If you're looking for a basic eye shadow palette at an affordable price, Look At My Eyes from Etude House is your best option. This high-quality beauty product is formulated from skin-loving ingredients to hydrate and protect your eyes.
Etude House Look At My Eyes are single eye shadows that come in 20 different colours.
Each eye shadow can be applied alone or combined to achieve a more glamorous look. The best part about these shadows is their long-lasting formula which keeps you looking like a makeup queen all day long.
3. Dear Darling Water Gel Tint (1PC) From $11
One of the most popular lipsticks in Korea is Etude House Dear Darling Water Gel Tint since it has the perfect angle to create a distinctive gradient lip look. With these gel tints, it's easy to achieve the perfect lip colour as you can easily apply two or more together.
The Dear Darling Water Gel Tint contains pomegranate and grapefruit extracts to hydrate your lips. The water tint is absorbed quickly and stays on without feeling sticky.
It comes in bright, vivid cherry, strawberry, and orange colours to make you look more radiant and energetic.
4. Face Blur - 3 Types- (1PC) (35G) From $22.08
The Face Blur is the perfect primer as it fades your skin imperfections to give you the ideal makeup base. This K-beauty skincare product brightens, smooths, and minimises pores giving flawless and beautiful skin.
This primer is formulated with high-quality ingredients to protect the skin from free radicals.
It comes in three different types: smoothing, mattifying and moisturising. We recommend using it before foundation or BB Cream or after moisturiser.
5. Therapy Air Mask Sheets 0.2 (23 Types) (1PC) From $2.10
If you're new to K-beauty, it's vital to know that sheet masks are a must-have in Korean, Taiwan, and Japanese skincare routines.
Therapy Air Mask Sheets are usually used every day because they're hypoallergenic and contain potent ingredients such as aloe and green tea to boost your skin's health.
These sheet masks are top-rated in Seoul because they leave the face feeling soft, radiant, and hydrated. They're the perfect alternative to your daily moisturiser.
6. Double Lasting Foundation (30G) $25.90
Etude House Double Lasting Foundation is treasured by many K-pop idols, bloggers, and YouTubers. This is not surprising when you try this long-lasting foundation.
The Double Lasting Foundation is a 24-hour lasting foundation that provides SPF42+ PA++ protection. It gives the skin perfect coverage as it has makeup colour persistence, blemishes, and pore blur effects.
It comes in twelve colours, ranging from their lightest shade fair to their deepest colour, a unique solution in K-beauty makeup.