7 Top Korean Beauty Brands To Buy Right Now

Korean beauty is probably the biggest trend since it blew up in 2013 and there are a lot of brands to choose from. But with all the success many companies are trying to earn money so it is difficult to know which one is legit.

If you are a true K-beauty fan and want to take good care of your skin, here is a list of trustworthy brands

The good news is that no matter what your budget is, there is a good Korean brand waiting for you.

1. Skinfood


This Korean beauty is in business since 1957. All their products are made from real food such as tomato, avocado, egg whites, honey, and fresh apples.

Skinfood has a wide variety of products including:

  • Skincare
  • Body and hair products
  • Makeup

It is important to know that Skinfood is a company that uses eco-friendly and sustainably-grown ingredients, and their product line is cruelty-free.

My favorite Skinfood product is Rice Mask Wash Off which is enriched with rice grains, minerals, vitamins, and gamma oryzanol. When you use it consistently your skin will be moisturized, brighter and whiter.

2. 3CE (3 Concept Eye)

3CE Stylenanda

3CE is made by popular Korean fashion brand Stylenanda. This beauty brand is famous for its fresh color schemes becoming a favorite for many young people’s hearts.

Their cosmetic collection is famous for their cute packaging, and they come in vibrant colors that don’t fade easily.

3 Concept Eye best selling product is Velvet Lip Tint. It comes in 10 different shades from nudes and beiges to pinks and reds. It is perfect to wear it every day due to its versatility and hydrating formula.

3. Innisfree


This list wouldn’t be complete without Innisfree. Innisfree is the number one brand of k-beauty products in the world.

It is known for providing beauty solutions powered by the finest natural ingredients responsibly sourced from Korea’s pristine Jeju Island. Innisfree’s main goal is to promote healthy beauty solutions through natural ingredients.

Their wide variety line of products include:

  • Skincare beauty product
  • Makeup
  • Body and hair products

Innisfree best sellers include:

4. Cosrx


Cosrx is a K-beauty company that was founded in 2014. It is popular for offering ultra-simple packaging and effective products. Cosrx is without a doubt one of the most affordable of the Korean skincare brands. But it gains popularity and brand devotees not because of their low price but for the results of the company’s AHA and BHA products.

It is important to understand that Cosrx products pay special attention to chemical exfoliation rather than physical, plus they use fewer ingredients, which makes it the best solution for those with sensitive and/or acne-prone skin types.

Their bestsellers include:

5. TonyMoly

Tony Moly

TonyMoly another K-beauty brand that it is famous for its packaging and single-use sheet masks, that help different skin problems.

It is a leading Korean skincare and makeup brand, that uses high-quality ingredients in their skincare formulas.

Their bestsellers include:

TonyMoly products are great for all ages.

6. Etude House

Etude House

Etude House has a young devotee fan base as they love their concept and the package, which is girly and cute.

Their makeup is perfect to let your true beauty shine as they use Korean botanical ingredients to make creative and playful products.

They have a wide variety of products including makeup, foundation, lipstick and lip gloss.

Etude House best sellers include:

7. Son & Park

Son & Park

Son & Park Beauty Water is one of the most awarded K-beauty products around the world.

The brand was originally founded by two Korean makeup artists. Their goal is to offer simple and effective cosmetics with high quality.

Son & Park is widely used by many K pop stars as their beauty water is still considered a “miracle water” among Korean makeup artists and K-beauty fans.

Finally, if you are new to K-beauty cosmetics and skincare products make sure to try different brands to choose the one that is right for your skin.

1 comment

Where in Australia can I purchase these products

Jocelyn February 12, 2020

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